Press Room
WOW Announces Web Pro Community Challenge at Adobe MAX 2007

ADOBE MAX 2007, CHICAGO — October 1, 2007 —: The World Organization of Webmasters (WOW) announced today at Adobe MAX 2007 that it is heading up a Web Pro Community Challenge to benefit the initiative and Direct Relief International organization.

The Web Pro Community Challenge is an opportunity for the international Web professional community to showcase their skills while giving something back to the global community by designing and developing a website for designated non-profit organizations. Participants will use a wide range of technologies, including those from Adobe, such as Adobe® Flex™, Adobe Flash® and Adobe AIR™ to build enhanced web capabilities for both of these deserving organizations. Despite beingWhile being launched at the Adobe MAX conference, anyone around the world is eligible to participate.

“The Web Pro Community Challenge is designed to test the artistic, creative, technical and business knowledge and skills of aspiring and practicing Web professionals while utilizing some of the best tools available, all in a peer environment and for a great educational cause,” said Bill Cullifer, WOW’s Executive Director and Challenge organizer. “Adobe MAX is the annual event for Web professionals and WOW’s thrilled to be a contributor,” said Cullifer.

“Adobe is excited to work with WOW to provide a way for the passionate community of web professionals to showcase their skills while helping non-profit organizations,” said Jonathan Wall, group manager, of developer relations at Adobe. “It’s a wonderful combination of technology hand-in-hand with philanthropy.,”

“As an Adobe User Group Manager , it’s very gratifying to know that Adobe not only helps me expand my skills technically, but through working with WOW, is able to extend this concept to a wider audience,” noted Ali Daniali, Executive Director of Development and Technology at TransACT Communication. Daniali ran a non-profit coding contest in August 2007 and has been collaborating with Adobe and WOW to organize the Web Pro Community Challenge.

Participants in the Web Pro Community Challenge will be tasked to:

Design a high impact and visually appealing website
Develop robust backend technologies such as database resources, energy calculators and Web services
Develop Web 2.0 marketing strategies for promoting green energy resources and technologies

Brad Gardner from the initiative said, “It’s incumbent on everyone to understand that we have limited resources and that we have the ability to be stewards of those resources that are fast diminishing. We’re ecstatic to be recipients of this year’s Web Pro Community Challenge. On behalf of conservationists everywhere, I’d like to thank the WOW organization and Adobe Systems for making this site redesign possible.”

The Web Pro Community Challenge runs through the end of October 2007, when finalists will present their work to the non-profits for review and final selection. For more information about or to participate in the Web Pro Community Challenge visit:

About WOW
The World Organization of Webmasters is a non-profit professional association dedicated to the support of individuals and organizations who create, manage or market web sites. WOW provides education as well as certification, technical, employment and member advantage services to thousands of aspiring and practicing web professionals worldwide. For more information visit:

About is an initiative inspired to assist with educating the world’s population regarding energy saving tips, ideas and technologies. For more information visit:

About Direct Relief International

For nearly sixty years, Direct Relief International has worked to help people who confront enormous hardship to improve the quality of their lives. The tradition of direct and targeted assistance, provided in a manner that respects and involves the people served, has been a hallmark of the organization since its founding. For more information visit:

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